A stylist, a writer, a Commander in France’s Legion of Honour – Sonia Rykiel is all that at once, but above all else, she’s a woman like any other, and she hasn’t forgotten that.
She advocates the “old-fashioned approach” – adapting fashion to the female body and her own style, instead of bowing to the diktats of big designers – and created a stir when she asked her models to smile on the catwalk.
In short, Sonia Rykiel is an atypical designer who has always fought for women’s freedom, and it’s perhaps from there that she owes her irrepressible success.
Sonia Rykiel publicly supports the freedom of women ever since the opening of her first boutique in May 1968.
Her creations are spectacular but always adaptable to everyday life – for proof, look no further than her capsule collection with the high-street brand H&M in 2010.
But even in her traditional collections, Sonia Rykiel has always wanted to create clothes that women could effortlessly make their own. Her key creation is simply the knitted sweater, and she even created a less expensive sportswear corner in each of her shops, to offer women on all budgets the possibility to dress in Rykiel.
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