The manufacturer of pharmaceutical and personal hygiene products, Johnson& Johnson, created the Motherload web series based on a fictional mum called Erin. The slogan of the show stresses the need to laugh about the daily problems that mothers encounter: « Motherhood ain’t always pretty, but it can be pretty funny! »
Each episode introduces some of the brand’s products used in unusual life situations e.g. Erin’s daughter using a sanitary product as a bandage or Erin forgetting to brush her teeth right before having an important audition…
In addition, Motherloadtv.com has a blog in which Erin shares her thoughts. Also on the menu: information on J&J products and a page presenting all the characters of the show.
Lire aussi :
- Suave & Sprint : « in the motherhood », une websérie inspirée par les aléas de la vie des mamans internautes
- Clarins presents the adventures of a female model in Paris
- Always est dans l’air du temps avec la websérie U-Dance
- Sunsilk launches a web series for their new shampoo
- Nestlé launches a website and iPhone app to monitor every stage of pregnancy
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