“Mominspired“ is the name of the grant programme created by the Huggies brand. The idea is to encourage women to propose marketable ideas that will improve the lives of new parents.
In the US, twice as many women as men have created their own business but men are more likely to have access to credit. In 2010, Huggies thereby responded to a real problem in society by distributing $250,000 during the MomInspired campaign that rewarded 12 projects.
For instance, one of the winners invented a system to carry all the oxygen and medical items that babies born prematurely need. The grant programme was renewed in 2011.
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