Women can now fix anything

Until the last decade, home repair was man’s duty. But women got tired of having to wait for their husbands to fix something and began to do it themselves. In response, brands started selling smaller, lighter and more ergonomic tools, which, they said, would give the same results than what’s shown in home and design magazines. Demand has changed. “People don’t come for a color anymore, but for an atmosphere: they want something soft, tonic, or maybe relaxing” says a French design specialist. Brands had to follow the trend, and they are now concerned about ecological matters and how pure their products are.
One of Bondex‘s biggest successes, for example, was the launching of a new collection of 235 products designed for women in 2000 which has incidentally been promoted in famous women magazines.