Nestlé brings together two of its most successful marketing campaigns and addresses mums: after baby formula milk and coffee capsules, a bottle-feeding kit has now been launched in the Swiss and Liechtenstein markets. While mum and dad make a cup of coffee (or even tea, with the Special-T machine), their baby can also be drawn in by the sounds of the food giant through its BabyNes bottle.
According to Nestlé’s marketing team, it appears that there’s no set age for becoming addicted to a marketing concept: “When she hears the sound of the machine, she knows that the bottle’s ready. She associates the sound of the machine with the bottle.” (testimony from Aïcha, head of the Finance department at Nestlé and mother to an 8-month-old girl). Nestlé therefore wins over all the family.
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