Dior’s cosmetics website offers make-up application videos to its users. A wide range of tips provided by experts are there to help women apply their make-up as haute couture professionals, from the “Dior Application Techniques” (complexion, eyes, lips) to the ”Dior Looks”.
The website and videos use all the haute couture codes: music, colours, catwalk strutting and clothes of the make-up artists.
The videos give clear step-by-step explanations for each make-up technique. Each step has its own video on the presentation page. Direct access is provided to the Dior products used in the videos which can then be ordered in one click.
These videos are also available on various websites dedicated to women such as Aufeminin or Mademoiselle Boudoir and on video websites such as YouTube.
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