Cook n’Share, Pyrex’s culinary community

When Pyrex launched their sharing website Cook n’Share, it wasn’t just on the Internet but also on Facebook and Twitter pages as well as free iPhone and Android apps.

The site allows cooks from all around the world to post their own recipes with photos and videos and create thematic groups or leave comments. The site also hosts a blog and competitions.

Users can browse the iPhone and Android applications to have rapid access to recipes sorted by ingredient, difficulty, number of guests, etc. The apps can redirect subscribers to the Twitter and Facebook pages or forums if they want to add comments. Both the iPhone and Android apps include a timer that enables users to cook and simultaneously follow the instructions directly from their smartphones.