1/3 of French women smoke cigarettes.
Tobacco companies are well aware of this large market, and as such they tailor specific brands of cigarettes for their feminine clientele: this includes special packaging, thin and elegant cigarettes, and the use of special colors and perfumes.
While in the 1930s, tobacco marketing for women was focused on cigarettes’ association with weight loss, this has changed in modern times towards a focus on brand loyalty.
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