The internet, a main source of information

A large-scale Aufeminin.com study was conducted in 2010 in relation to women’s behavior in the mass consumption sector and the ways in which they use the internet in buying everyday items (food, hygiene/beauty, household cleaning items,etc).
When it comes to these types of items, 74% of French women use the web as their primary source of information.
Websites oriented towards women are where almost three quarters of women go to get their advice – which means bloggers, journalists, experts, and commenters are all working together to shape the informational environment. Coupled with the fact that women want to see more third-person opinions about products online, online reviews and advice sites and magazines have a large role to play in developing brand communication strategies. To learn more about the study and why women prefer to shop online, read more at the blog.