Interview with Odile Roujol, Director of Communications at Orange
Agence L / Womenology
Globally, what’s the share of female consumers of your new brand Sosh, in relation to male consumers?
Odile Roujol
Sosh is the 100% digital mobile brand launched by Orange, it’s community-based and participatory. In community, on the social networks, we pretty much cover the French population. In terms of subscriptions, we were at about 2/3 men and 1/3 women in the first few weeks after its commercial launch in October 2011.
Agence L / Womenology
At Orange, have you seen this share evolve over the last 10 years?
Odile Roujol
The market has in fact evolved in terms of equipment with the development of smartphones and now tablets, new practices have developed from voice to Internet connection and we’re noticing that women are getting to grips with it just as much as men and with a real interest in all these new customs. There therefore isn’t really much of a difference in use.
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