Tag Archives: L’Oréal

Gender Marketing encounters, interview n°5


Interview with Xavier Vey, General Manager at L’Oréal Luxury Division France

11th January 2012

Agence L / WomenologyXavier Vey, General Manager at l'Oréal Luxury Division
What share of the perfume market does the female market represent?

Xavier Vey
To give you an overall picture, the French fragrance market is the second biggest in the world, the first being the United States. But bear in mind that the size of these two markets is very similar despite the population of the United States being six times bigger than the population of France!
In France, the fragrance market represents 60% of the total consumption of skincare-cosmetics-fragrance products. And female perfume represents more than 40% of all these products in selective channels. Our target market is 80% female. And with a 20% share of fragrances for men, France is one of the most important markets, globally, for male fragrance.

Agence L / Womenology
Has this female/male division changed in your market?

Posted on 15 March 2012 in Beauty & Toiletries, Reflections, Gender Marketing encounters , Sectors
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(Français) L’appli iPhone l’Oréal pour mieux choisir les produits en magasin


Posted on 28 November 2010 in Beauty & Toiletries, Brands Analysis, Sectors, Case Studies
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Direction Shanghai with L’Oréal and Buzz My Heart


Buzz My Heart is a series of 8 webisodes of about 12 minutes each that has been released to the Chinese public by L’Oréal and the Agenda Agency. The web series targets 18-30 year olds and tells the story of three beautiful young women from Shanghai, each of them encountering different life and love problems. The web series has been so successful that from 31st May to 6th August 2010, a new episode was released every 10 days on many fashion and beauty websites.

In June 2010, the series had pulled in 400 million viewers. Also, its dedicated Sina blog and Twitter page have received 2 million views.

The brand doesn’t appear in the first episodes to avoid any misleading perception of the programme. Indeed the three women could be seen juggling their career and love problems while taking care of themselves and their appearance.

Posted on 10 November 2010 in Beauty & Toiletries, Brands Analysis, Sectors, Case Studies
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