By November 2013, the BMW i brand dedicated to sustainable development of the German manufacturer, must formalize the launch of these two electric models: the coupe concept i3 and i8 concept spyder. These cars promise to combine innovation, environmental sensitivity and hedonism.
BMW: an eco-responsible company
BMW has been working for years to improve automotive technology. The first electric attempt of the brand was in 1972. Aware of the many changes in our planet, such as global warming, depletion of natural resources and urbanization, the BMW Group is working on its social responsibility. For this reason the BMW i brand was conceived with the perspective of creating new innovative and inspiring cars. (1)
Since the beginning of April 2013 Eram launched its new spring summer advertising campaign. Prior, an anonymous teasing maintained by a dozen fashion bloggers created a nice surprise. With originality, this brand of shoes imagine an innovative musical of 20 minutes about “What makes girls walk.”
In April 2013, Dove created a buzz again with an amazing video showing how women are still struggling to see their real beauty. This new brand campaign, “Real Sketches” features seven women who have been drawn by Gill Zamora, a portrait maker from the FBI. To do this, he only had only the information that these women gave to him, hidden behind a curtain.
Women were made to precisely describe all parts of their faces: shape, features styles, dyed hair…
Prior this experiment, each woman had to meet another participant. Therefore, before performing her own portrait, each respondent realized the physical description of the other person with whom she could discuss a few minutes ago.
In February 2013, Coca-Cola announced its new creative partnership with the designer Marc Jacobs, who succeeds Karl Lagerfeld and Jean Paul Gaultier. It was in London, Monday, March 11, 2013, that the creator formalized his 3 bottles and cans and their explosive design.
“I feel very privileged and honored to be appointed artistic director of Coca-Cola light in 2013 and to have the opportunity to bring my personal touch to this campaign celebrating the 30th anniversary of the brand. Coca-Cola light is an international icon … and I love the icons! , ” Says Marc Jacobs.
Eurostar Group, a technology company in Dubai launched in February 2013 (Valentine’s Day) an Android tablet specifically designed for women. Home screen pink, simplified menu, pre-installed applications to facilitate household chores, to shop, to cook or to take yoga classes: epad is the perfect tool for half barbie, half housewife. This Android tablet with a 8 (pouces) screen, a 1.5 GHz processor and a 16 GB memory has been designed to simplify the lives of the fairer sex.
This is what Mani Nair says, Deputy Director of Marketing for Eurostar, instead of worrying about sexist messages by the tablet: “This is a perfect tool for women who are experiencing difficulty downloading applications (. ..) Just turn it on, log in and you can cook your recipes or do yoga ” In the Middle East, women have mixed opinions. Inhabitants of Dubai have responded positively “I love. The tablet is really convenient to surf on the internet, do some research or even play. ”
“He was already preparing to turn his back on this boring show to return to the Louvre, when the wind brought him something, something tiny, barely perceptible, a tiny crumb, an atom smell or even less, rather the feeling of a fragrance, (…) infallible presentiment of something he never felt. He stepped back against the wall, closed his eyes and dilated his nostrils. The perfume was delicate, subtle and so exquisite that he couldn’t capture it sustainably “(1)
This extract from the famous book “Perfume” by Patrick Süskind describes the power of fragrance; how it attracts attention, how it enables an imaginative escape.
For some years, Dove has been promoting natural beauty and self-confidence around the world. In February 2013, the brand (in partnership with Ogilvy Toronto) took up a challenge : communicating with a different target. The objective was to make the professionals aware about their responsibility of the unrealistic and stereotypical feminine perception of beauty.
Helena Rubinstein celebrates her 110th year of existence, an opportunity for Womenology to look back at the path of a woman who is anything but normal.
Helena Rubinstein: businesswoman
Born in a Krakow ghetto, Helena Rubinstein, whose real name is Chaja Rubinstein, is the eldest in a family of eight children. Very quickly, she left her family and moved to Melbourne. It is there that she would create her first cosmetic item; a restorative ointment called “Valaze.” In 1902, she opened her first beauty salon and sold her own products. Then she set out to conquer the world: London, Paris, New York, Chicago … Helena never stopped.
A new jewel dedicated to women: the Twingo Mauboussin.
Mauboussin has once again broken the codes of the jewellery world by partnering up with the world famous car manufacturer.
On Valentine’s Day 2012, Renault released a special edition of their essential Twingo. The initiative is part of a new marketing approach that targets women by using co-branding. It should be noted that this special series Twingo is not the first for women. Indeed, in November 2010, Renault released the limited edition Miss Sixty.