Category Archives: Brands Analysis

BMW i: unisex electric cars


By November 2013, the BMW i brand dedicated to sustainable development of the German manufacturer, must formalize the launch of these two electric models: the coupe concept i3 and i8 concept spyder. These cars promise to combine innovation, environmental sensitivity and hedonism.

BMW: an eco-responsible company

BMW has been working for years to improve automotive technology. The first electric attempt of the brand was in 1972. Aware of the many changes in our planet, such as global warming, depletion of natural resources and urbanization, the BMW Group is working on its social responsibility. For this reason the BMW i brand was conceived with the perspective of creating new innovative and inspiring cars. (1)

Posted on 21 May 2013 in Motoring, Brands Analysis, Sectors

A digital musical “What makes the girls walk” by the Eram brand


Since the beginning of April 2013 Eram launched its new spring summer advertising campaign. Prior, an anonymous teasing maintained by a dozen fashion bloggers created a nice surprise. With originality, this brand of shoes imagine an innovative musical of 20 minutes about “What makes girls walk.”

Posted on 30 April 2013 in Brands Analysis

Dove confronts women with their own glance


In April 2013, Dove created a buzz again with an amazing video showing how women are still struggling to see their real beauty. This new brand campaign, “Real Sketches” features seven women who have been drawn by Gill Zamora, a portrait maker from the FBI. To do this, he only had only the information that these women gave to him, hidden behind a curtain.

Women were made to precisely describe all parts of their faces: shape, features styles, dyed hair…

 

Prior this experiment, each woman had to meet another participant. Therefore, before performing her own portrait, each respondent realized the physical description of the other person with whom she could discuss a few minutes ago.

Posted on 29 April 2013 in Beauty & Toiletries, Brands Analysis

Marc Jacobs revisits the feminine emancipation with Coca-Cola light


 

In February 2013, Coca-Cola announced its new creative partnership with the designer Marc Jacobs, who succeeds Karl Lagerfeld and Jean Paul Gaultier. It was in London, Monday, March 11, 2013, that the creator formalized his 3 bottles and cans and their explosive design.

“I feel very privileged and honored to be appointed artistic director of Coca-Cola light in 2013 and to have the opportunity to bring my personal touch to this campaign celebrating the 30th anniversary of the brand. Coca-Cola light is an international icon … and I love the icons! , ” Says Marc Jacobs.

Posted on 10 April 2013 in Diet, Brands Analysis

When new technologies meet the sexism of the past


Eurostar Group, a technology company in Dubai launched in February 2013 (Valentine’s Day) an Android tablet specifically designed for women. Home screen pink, simplified menu, pre-installed applications to facilitate household chores, to shop, to cook or to take yoga classes: epad is the perfect tool for half barbie, half housewife. This Android tablet with a 8 (pouces) screen, a 1.5 GHz processor and a 16 GB memory has been designed to simplify the lives of the fairer sex.

This is what Mani Nair says, Deputy Director of Marketing for Eurostar, instead of worrying about sexist messages by the tablet: “This is a perfect tool for women who are experiencing difficulty downloading applications (. ..) Just turn it on, log in and you can cook your recipes or do yoga ” In the Middle East, women have mixed opinions. Inhabitants of Dubai have responded positively “I love. The tablet is really convenient to surf on the internet, do some research or even play. ”

Posted on 8 April 2013 in Brands Analysis, High Tech

Bose target musical and feminine ears


“If man generally expresses the need to change the hi-fi equipment at home, it is often the woman who has the final decision in the choice of the new product,” says Patrick Perrin, CEO of Bose France.

To feminize its image and increase its awareness among women, the hi-fi equipment brand Bose recently joined the magazine “Elle” through the musical event “Elle en Scène”.

 

Posted on 2 April 2013 in Brands Analysis, High Tech

Brand Portrait: a perfume of poetry from Emmanuel Galea Paris


“He was already preparing to turn his back on this boring show to return to the Louvre, when the wind brought him something, something tiny, barely perceptible, a tiny crumb, an atom smell or even less, rather the feeling of a fragrance, (…) infallible presentiment of something he never felt. He stepped back against the wall, closed his eyes and dilated his nostrils. The perfume was delicate, subtle and so exquisite that he couldn’t capture it sustainably “(1)

This extract from the famous book “Perfume” by Patrick Süskind describes the power of fragrance; how it attracts attention, how it enables an imaginative escape.

Posted on 26 March 2013 in Beauty & Toiletries, Brands Analysis, Health & Wellbeing, Sectors

Dove trapped “Photoshop addicts”


 

For some years, Dove has been promoting natural beauty and self-confidence around the world. In February 2013, the brand (in partnership with Ogilvy Toronto) took up a challenge : communicating with a different target. The objective was to make the professionals aware about their responsibility of the unrealistic and stereotypical feminine perception of beauty.

Posted on 19 March 2013 in Beauty & Toiletries, Brands Analysis, Sectors

Helena Rubinstein, a woman serving women


Helena Rubinstein celebrates her 110th year of existence, an opportunity for Womenology to look back at the path of a woman who is anything but normal.

Helena Rubinstein: businesswoman

Born in a Krakow ghetto, Helena Rubinstein, whose real name is Chaja Rubinstein, is the eldest in a family of eight children. Very quickly, she left her family and moved to Melbourne. It is there that she would create her first cosmetic item; a restorative ointment called “Valaze.” In 1902, she opened her first beauty salon and sold her own products. Then she set out to conquer the world: London, Paris, New York, Chicago … Helena never stopped.

Posted on 10 August 2012 in Beauty & Toiletries, Brands Analysis, Sectors, Case Studies

Renault teams up with Mauboussin to re-invent the Twingo


A new jewel dedicated to women: the Twingo Mauboussin.

Mauboussin has once again broken the codes of the jewellery world by partnering up with the world famous car manufacturer.
On Valentine’s Day 2012, Renault released a special edition of their essential Twingo. The initiative is part of a new marketing approach that targets women by using co-branding. It should be noted that this special series Twingo is not the first for women. Indeed, in November 2010, Renault released the limited edition Miss Sixty.

Posted on 4 June 2012 in Motoring, Brands Analysis, Unclassified, Sectors, Case Studies
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